Belmont Athletics Unveils New Officially Licensed Marks

Belmont Athletics Unveils New Officially Licensed Marks

NASHVILLE, Tenn. - - Belmont University Athletics unveiled a series of new officially licensed athletic marks Monday.

The new marks include full body, head-to-torso, and head only versions of team mascots Bruiser and Lil’ Bruiser. Both mascots showcase animated poses in Belmont’s home white uniform.

The Bruiser and Lil’ Bruiser marks will be classified as secondary marks, joining the existing portfolio of officially licensed secondary athletic marks: Belmont word mark, Bruins word mark, the circular roaring Bruiser mark, and the interlocking BU mark.

In addition, Belmont’s primary athletic mark has been officially registered with the United States Patent and Trademark Office.

“Today’s announcement is the latest in a string of news releases signifying the ascension of our athletic program and university as a whole,” Belmont University Director of Athletics Mike Strickland said. “These marks truly capture the spirit of what it means to be a Bruin. Not only will these new marks offer a myriad of opportunities for our teams and licensing partners, but it coincides with our extended partnership with Nike.”

Also noteworthy, it was announced that licensing partner Strategic Marketing Affiliates (SMA) will now oversee management of all officially licensed marks for Belmont University. This includes the university seal, department-specific marks, and the unmistakable Belmont Tower logo, which has also been registered.

Belmont University entrusted industry leader Phoenix Design Works for the graphic design of Bruiser and Lil’ Bruiser.

For new officially licensed Belmont Athletics’ gear and product lines, log onto

For a comprehensive listing of the Belmont University style guide, log onto

Belmont University Licensed Images

Bruiser the Bruin Mascot Licensed Images

Bruin Sports Network Licensed Images

Belmont Department Licensed Images


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