Belmont Athletics Announces Multi-Year Partnership with adidas

NASHVILLE, Tenn. - - Belmont University announced Tuesday a multi-year strategic partnership with adidas, whereby the iconic global sport and lifestyle brand will serve as the official uniform, apparel, footwear, and accessory partner of Belmont University Athletics.
 
The Belmont-adidas partnership brings together two forces synonymous with championship excellence and artistic innovation, leveraging Nashville as an international sports and entertainment fixture.
 
"This is a landmark day in the history of Belmont Athletics," said Scott Corley, Belmont Vice President/Director of Athletics. "To align the Belmont brand with adidas brings instant credibility and speaks to our commitment level to Bruin student-athletes. Our track record and commitment to competing at the highest levels of college athletics is unwavering. Partnering with adidas is another significant statement in positioning Belmont at the forefront of style and championship performance."
 
Bruin fans can purchase exclusively licensed Belmont adidas apparel at the Bruin Shop – online or the brick and mortal store on campus located at 15^th Avenue South within the Jack C. Massey Center.

In fact, fans can receive 15 percent off adidas orders in-store and online at the Bruin Shop through July 13.
 
Notable Belmont athletic alumni include NBA Champion Ian Clark, NBA Eastern Conference Champion Ben Sheppard, World Series Champion Matt Beaty, Olympian Brian Baker, as well as award-winning musicians Judah Akers, Brian Kelley and Jordan Dozzi.
 
adidas boasts global brand ambassadors such as Lionel Messi, David Beckham, Patrick Mahomes, Tony Parker, Candace Parker, Billie Jean King, Collin Morikawa, and Suhana Khan.
 
Belmont will debut adidas uniforms in match competition Aug. 4.
 
BSN SPORTS will continue to serve as the official apparel and equipment provider to Belmont Athletics, while outfitting the university's athletes, coaches, and community members in premier Adidas product selection.
 
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.
 
ABOUT BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
 
About Belmont University  
Located two miles from downtown Nashville, Tennessee, Belmont University comprises nearly 9,000 students from every state and 33 countries. Nationally ranked and consistently recognized by U.S. News & World Report for innovation in higher education, the University offers more than 115 areas of undergraduate study, 41 master's programs and eight doctoral degrees. With a focus on whole-person formation and data-informed social innovation, Belmont is committed to forming diverse leaders of character equipped to solve the world's complex problems. For more information, visit www.belmont.edu.