Jennifer Johnson begins her sixth year within Belmont University Athletics in 2025-26.

She was elevated to Assistant Athletic Director for Marketing and Promotions June 1, 2025.

Johnson spent the previous five years as Director of Athletic Marketing and Promotions.

In her capacity, the Kentucky native oversees all marketing, promotions, fan engagement, in-game production, strategic partnerships, ad buys, and social media data analytics for Belmont Athletics.

Johnson spent the previous three years with the Frisco RoughRiders, the Double-A affiliate of the Texas Rangers. In her capacity as Director of Marketing, Johnson spearheaded the organization's marketing strategy and managed in-game entertainment. During her tenure, the RoughRiders won a Golden Bobblehead award for Best In-Game Entertainment and were nominated for a SAMMY award at the National Sports Forum. In addition, Johnson served as a mentor for the MiLB LIFT program and was on the Board of Directors for the Dallas Influencers in Sports & Entertainment.

Prior to moving to Texas, Johnson served as Director of Marketing and Community Relations for the Bowling Green Hot Rods (Tampa Bay Rays) in Bowling Green, Kentucky. During her nine years on the hill, Johnson was part of several promotional efforts that won MiLBY Promo of the Yearawards, with notable feature segments in Sports Illustrated and on ESPN SportsCenter. While with the Hot Rods, Johnson contributed as a classroom teacher for Junior Achievement of Southcentral Kentucky and on the Alzheimer's Walk committee.

Johnson graduated cum laude from Western Kentucky University in 2009 with a Bachelor of Science degree in Marketing.